Navigation concepts for the Knockout sport pant, showcasing 5 styles and their technical attributes.
Illustrated gift cards for 2015 & 2016. Selected designs were featured online, in stores, and used in Holiday photoshoots. Final layout & copy: VS Marketing Team
Concepts for window displays, illustrated decor, and garland studies.
2015 Holiday Townhouse
One of 6 townhouse designs for the 2015 Victoria's Secret holiday windows. Each design supported various window dimensions.
SketchUp architecture by: Nelson McCreary Photoshop coloration by: Marissa Schmidt
2015 Holiday Windows
Illustrated townhouse facades to coexist with marketing.
Art direction: Ricky Gonzalez Art by: Nelson McCreary (Sketchup) & Marissa Schmidt (Photoshop renderings)
Illustrated holiday townhouse for placement on the beauty fragrance bar.
Secret Rewards Snow Globe
Illustrated 2D layers for a custom holiday snow globe at Victoria's Secret in Herald Square, NYC.
Summer Secret Rewards
Illustrated layers & created die line for 3D promotional display.
Lingerie & Beauty Creative
Sketches illustrating options for decor on different surfaces throughout the store.
Exploration of techniques for promotional and emotional messaging.
VDay Window Concepts
Renderings for Valentine's Day 2015 at Easton Town Center.
VDay Love Locks
Concept sketch for an installation in select high-profile stores.
Neon heart installation.
VDay 2016 Creative
Entry platform at Victoria's Secret in Herald Square, NYC. Art direction: Ricky Gonzalez
Gifting Tower Concepts
Options for an illustrated facade on the gifting fixture. SketchUp view by: Nelson McCreary
Illustrations of the steamers used to display beauty product. Bottom: Heritage black cherry stripe. Top: Custom steamer for Spring 2014, with frosted vinyl stripe on clear plexi with pink edge-lit drawers & shelves.
Campaign to promote the Bombshell fragrance for Mother's Day. Left: Entry table decor Right: Peel & reveal rewards window concept and campaign buttons
Custom lace pattern designed for a book jacket (part of the Fall visual elements package).
Logo sketches & bus illustration supporting the "Best-T's" bra launch campaign. The chosen logo was used to brand the pink camper bus, which functioned as a mobile shop on tour in the UK. The illustration was used on promotional materials and social media.
Sexy Essentials Pop Up
Interior sketches for decor and merchandising strategies to enhance customer experience and support the bra launch campaign.